VINAMILK 6 MIL. GLASSES OF MILK

“A campaign targeting to bring 6mil. glasses of milk to children and students in all areas of Vietnam.”

Objectives:

To provide more calcium and other nutrition to Vietnamese children via milk consumption.

Implementation:

• Number of provinces & cities: 62
• Number of schools: 55
• Number of “open houses”: 350
• Number of children receiving milk: 19.905 students and 29.828 “open house” children

Result:

• 5.770.344 glasses of milk have been brought to Vietnamese children.
• Vinamilk has been considered as the one who realizes one of the social issues of Vietnam, which is over 70% Vietnamese do not have habit to drink milk as a source of calcium and nutrition. This situation has caused a consequence that many Vietnamese adults & children do not recognize benefits from milk. Besides, many orphans do not have enough milk consumption for their growing needs.
• Plus, during the year, the campaign has received lots of support from relevant partners, and schools.